He thinks the new mall will be no different. Mark Silvestri, chief operating officer of Twin Cities Premium Outlets owner Simon Properties, said those malls are successful because they are in big tourism markets. The high-low pairing is already visible in places like Las Vegas and Orlando, where outlets vie for business from visitors who aren’t necessarily in town for discount shopping. The arrival of a frenemy for the Mall of America is part of a nationwide thaw in relations between full-line malls and outlet malls that’s been developing for about a decade. “But they won’t cannibalize Mall of America because it’s a destination unto itself.” “There’s no question that Eagan will feed off Mall of America,” said George John, an associate dean at the University of Minnesota’s Carlson School of Management. But the two aren’t working together to lure shoppers, and the new outlet center will offer lower-priced versions of many of the same stores at the bigger mall. Many people think the two malls will gain from their proximity, particularly because shoppers who come from outside the metro area for one may also visit the other. 1 shopping destination? Or do the two complement each other in ways that will make Minnesota an even more attractive destination for retail tourists from around the Midwest and beyond? Shoppers get a new and cheaper alternative to the Mall of America on Thursday, when a massive new outlet mall opens less than 5 miles away in Eagan.īut is the new Twin Cities Premium Outlets a threat to the nation’s No.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |